Its a 15 Million splash by ANZ for thier New logo

Coming back right from a stockmarket bust to boom  this will surely look like a bit of overspend . Maybe some graphic designers can shed some light on how much a normal  or then a little bit more professional looking logo can cost a company!!

NEW ANZ 15 Million LOGO

ANZ bank has splashed $15 million on a new logo that it claims reflects its ‘human’ side.

The new logo, at right, features a ‘modernised’ font and a central ‘human’ shape that “represents ANZ’s customers and people” flanked by three shapes that signify the bank’s operations in Australia, New Zealand and Asia-Pacific.

Now lets wait for the 20 mill and 40 mill Comm bank and Westpac logo .. wot say !!

Just coming back from the great big  financial bust and dip , the banks  are now  flush with cash again  and looking more confident  with ANZ new Millions Dollar logo. The question it raises is, Is it Appropriate ? ( just like the  BIG  $$$ raises some CEO’s are receiving in spite of companies  running at a loss )

The new logo will be launched in an advertising campaign from Sunday and ANZ buildings, websites, stationery and marketing material will be re-branded in the coming year at a cost of $15 million.